By: Shannon Cooney
Bumble is one of the most popular dating applications in today’s society. Bumble was launched in December 2014 and is recently celebrating over five hundred million first moves. Bumble is more than just a dating application, it is a movement for healthy relationships and women empowerment. The site promotes women empowerment because after a couple has matched, the women have to take the initiative to start a conversation. CEO Whitney Wolfe, also founder of Tinder, created Bumble with the intentions of changing the online dating game. Wolfe states, “It’s not a dating app, it’s a movement. This could change the way women and men treat each other, women and men date, and [how] women feel about themselves” (Wolfe, 2014).
Bumble differentiates itself from other dating applications because it offers more than just a romantic relationship. In the application, it allows users to switch the settings from trying to find a partner to trying to find a “Bumble BFF” or “Bumble bizz.” A Bumble BFF is a setting that allows people to search for a nonromantic type of relationship. A Bumble bizz is another setting that allows people to build business partners as well as expand personal networks. The application is beneficial to people who have just moved and are looking for friends in the area or even just meet people with common interests.
Bumble has been a huge success in the past couple of years and has grown in popularity in just the last year. In this past Super Bowl, Bumble launched a powerful commercial featuring Serena Williams, a well-known professional tennis player, as a child and compared it to now, conveying too young women to chase dreams and never be told no. The commercial depicted the problems women go through with not being good enough or being told that women do not have the power to do something. The goal of the commercial was to convey to women that with Bumble, women already have all of the power and can accomplish anything (Rittenhouse, 2019).
Make the first move, fall in love, start a friendship, or even build a career. Bumble has even made a page on Bumble.com to share their success stories to encourage people to give it a try and find a new “buzz!”
Virtual Love 
This article is a great way for individuals to understand the history behind an app that has been all over Social Media lately. It is interesting to see how the company uses university students as brand ambassadors on Social Media platforms like Instagram. Many people may be aware that Bumble is a dating app, but less are likely aware of its other uses, such as finding friends or business connections. These aspects could be very useful for college students especially, and networking through apps that were primarily created for dating is a very innovative idea. The use of impactful female celebrities to endorse the brand is also a great way to spread awareness and cause consumers to associate the name Bumble with celebrities they may admire. This post gives an insightful review of the brand, and is helpful for individuals who may not have been aware of the multi-faceted services it offers.
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Bumble attracts many people with the ability to be more than just a dating website but rather a platform for people to grow business or networks, or just simply find a friend. Bumble ambassadors also known as “bumble honeys” and are hired around different college campus to raise awareness and promote bumble as well al the products. The main goal for bumble is to bring women together to create a platform for women empowerment and equality for women in the online dating world.
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